David Roche has worked at the highest level in both retail and publishing as CEO of Borders and Books etc. and as Group Sales and Marketing Director of HarperCollins. Prior to these roles he was Product Director at both Waterstones and HMV. David chaired the Booksellers Association/Publishers Association Liaison Group from 2003-05 and was President of the Booksellers Association from 2005-07. He now runs his own company, David Roche Enterprises Ltd and acts as a consultant, literary agent and non-executive director. He is currently non-executive Chairman of the London Book Fair (since 2012) and was a trustee of BookTrust from 2008-2015. David sits on a number of advisory boards and is a regular speaker at events, and has recently given masterclasses at Kingston University, University of Central Lancashire and the National Film and Theatre School. He joined the New Writing North board in December 2015.