Social media can end up eating into a lot of your time, and so, think about why you are using social media – so you can make the most of the time you spend with it. That is not to say you need just one aim, as you might have a few – but do be clear in setting out what your aims are, as that will make them more manageable. For example, “to grow a network” is a tricky aim to fulfill – it’s too abstract – however, “building up a relationship with literary festival organisers” is actionable and achievable. Once you have aims, you can think about the behaviours and habits that might support these.
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