Using social media to promote your own publications, performances and projects is fine – up to a point. If your output mainly consists of plugs for your (and your associates’) own stuff, it’ll make you seem a wee bit self-centred. Aim for a well-balanced diet of self-promotion, funny or relevant reposts, direct interactions, original content that is nothing to do with your work, and news or opportunities others might find useful. And when you have to promote your own stuff at least make an effort to be charming or funny about it.
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